Why Product Launches Go Sideways: Lessons from 30 Years of Manufacturing Project

Hosted by CPA and presented by Dr. Bryan T. Griffen, CPC, President, Griffen Executive Solutions, this session discusses how to be successful when launching new products. 
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Learning Objectives ‍

• Identify the most common causes of delayed launches, budget overruns, and customer frustration.
• Learn practical techniques to improve communication, accountability, and execution across brands, contract manufacturers, and contract packagers.
• Discover how successful organizations reduce risk and accelerate time-to-market without adding unnecessary bureaucracy.

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