CINCINNATI - Taking a “pioneering step” toward sustainable food packaging, ProAmpac, the flexible packaging leader, today announced that it is producing a high-barrier pouch made with 25 percent post-consumer recycled (PCR) materials for JUSTIN’S® newest product innovation, Nut Butter Covered Nuts.
To produce the new pouch, ProAmpac collaborated with its customer JUSTIN’S®, maker of naturally delicious, high quality nut butters and organic nut butter cups and snacks.
Pioneering PCR Pouch
“This flexible package is one of the first commercial pouches for food packaging to combine such a high proportion of PCR material, reducing the carbon footprint of the package without sacrificing the high-barrier snack food requirements. We believe this is a pioneering step in food packaging to further enhance the sustainable advantages of a flexible format,” said Adam Grose, chief commercial officer for ProAmpac.
Utilizing a food-contact FDA-compliant structure, this snack pouch reduces its reliance on virgin resin by using 40 percent recycled plastic content in the sealant film that equates to 25 percent of the total structure. This pouch has high oxygen- and moisture-barrier properties, preserving product freshness, features crisp branded graphics and reduces the package’s total carbon footprint by not relying on 100% virgin polymers.
Stand Out Graphics
“We overcame the hazy and inconsistent appearance that typically occurs when utilizing a high content of PCR materials by combining flexographic inks and coating technologies, and by optimizing the lamination processes, all of which produces a package with standout shelf appeal,” explained Hesam Tabatabaei, ProAmpac’s director of research, innovation and technology.
“Finding ways to make our packaging more sustainable has been a long-time goal and continues to be something we’re committed to, so we were thrilled to find ProAmpac, a valued partner to collaborate with for this initiative on our latest innovation - Nut Butter Covered Nuts. We’re beyond excited to take another step in more sustainable packaging solutions with them,” stated Justin Gold, founder of JUSTIN’S®.
We welcome JUSTIN’S® spirit of innovation and their commitment to sustainability. This pouch is part of our ProActive Sustainability™ initiative,” stated Grose. “ProAmpac is advancing the use of sustainable materials in our packaging products, while not sacrificing performance. In addition, we’re engaging employees, collaborating with suppliers and customers, and teaming with neighbors to make the communities in which we operate, as well as the packaging we make, even better,” Grose said.
Established in 2004 in the home kitchen of health enthusiast Justin Gold, Justin's supports an on-the-go lifestyle with an extensive line of naturally delicious, high-quality nut butters, and USDA-certified organic nut butter cups and snacks that deliver great taste, unique texture and convenient nutrition. Justin’s was the first nut butter brand to market its popular jarred offerings in single-serve 1.15-ounce squeeze packs available in all ten varieties and marketed the first organic peanut butter cup in its most nostalgic form (2-cup pack). In 2019, the brand again proudly innovated in the snacking space with the world’s first organic nut butter covered nuts. Justin’s full line of product offerings are Non-GMO project verified. The brand is not only dedicated to providing superior products with mindfully sourced ingredients, but also actively engages in corporate social responsibility efforts each year, focusing on key brand passion points including pollinator conservation, hunger relief, entrepreneurship and supporting the natural products community. For more information please visit Justin's at Justins.com, Facebook.com/JustinsNutButter and Instagram.com/Justins.
ProAmpac is a leading global flexible packaging company with a comprehensive product offering unparalleled in the industry. We provide creative packaging solutions, industry-leading customer service and award-winning innovation to a diverse global marketplace. We are guided in our work by four core values that are the basis for our success: Integrity, Intensity, Innovation, and Involvement. Cincinnati-based ProAmpac is owned by Pritzker Private Capital along with management and co-investors. For more information, visit ProAmpac.com.
About Pritzker Private Capital
ProAmpac is a member company of Pritzker Private Capital which acquires and operates North America-based middle-market companies with leading positions in the manufactured products, services and healthcare sectors. Pritzker Private Capital’s differentiated, long-duration capital base allows ProAmpac the flexibility to invest in serving its customers' needs over the long term. For more information, visit PPCPartners.com.
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