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Jeffrey Hayzlett named one of B2B's Best Marketers of 2007
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Jeffrey Hayzlett
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Jeffrey Hayzlett, a former board member of the Contract Packaging Association (CPA), was named one of BtoB Magazine's Best Marketers of 2007. Hayzlett currently serves as chief business development officer and VP - chairman's office, Eastman Kodak Co. He is responsible for corporate and product public relations, communications and public affairs, brand management, corporate sponsorships, market development and partnerships.
According to the B2B article written by Carol Krol and published October 22, Hayzlett is a big believer in print.
"In a world where customers are 'TiVoing out' commercials, marketers need to find a way to get something relevant into customers' hands, and paper is still a great way to be able to deliver that message," Hayzlett said in the article.
Print ads ...and all advertising drives customers to a web site - in this case, www.printambassador.com to promote print specifiers, namely marketers, executives, printers and ad agencies. Hayzlett has plans for the site to become a significant source of information on every aspect of print. That includes stressing the value of variable data printing, in which printing is automatically personalized using individual customer data.
"The response rate in the two months the campaign has been running has been phenomenal," said Hayzlett. "Eighty-one percent of people who visit the site have registered."
Hayzlett's contributions to the initial stages of the Contract Packaging Association's large-scale growth - both in membership and programs - was considerable. He was the board representative for Associate Members that sell packaging products and services to contract packagers. The association's board moved and continues moving the association's expanding role of providing contract packaging services to consumer packaged goods companies. CPA and its research partner have recently completed a survey "An Analysis of Member Activity in Contract Packaging". See www.contractpackaging.org.
For complete B2B article, click here.
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